Business Branding for Success

Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.

Branding separates you from your competition and gives you credibilityIt’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and againWithout branding businesses cannot survive.

Your Visibility is more important than your abilityIt is important to be visibleTo increase your visibility Branding is important to the recognition of your businessPeople need to know who you are, remember you, prefer to buy from you and refer other people to youSee the following and you should aim for Brand Insistence and Brand Advocacy.

aBrand Awareness – they know your name

bBrand preference – prefer to use you when possible

cBrand insistence – will only buy your product or service

dBrand advocacy – they tell other people about you

Develop a strong Logo and a Slogan for your business using something that is memorable so people will remember the name.

It’s important to control your BrandA lack of brand control is like having no-one at the steering wheel when driving, you need to control it.

1) Your Brand is whatever people’s first impression is of you.

2) It should be consistent

3) It should be congruent – everything in your business should be in line with your Brand

4) It creates loyal clients

5) It should make the clients feel they are getting value

6) It should invoke an emotional experience

7) It should be something people can relate to

Points your want you need to consider when Branding

aProfitability – will it help you become profitable

bMarketability – is it something you can Market

cCredibility – is it Credible

dVisability – how will you make it visible

eInvisability – you need to ensure you stand out and you are not invisible

fInstability – does it invoke stability

For long term Brand Equity consider the following:

1The money required to Brand yourself

2How to Brand yourself

3What to Brand

4Is it consistent and congruent with you and your business

5When you look in the mirror is it something you can relate to

Considerations:

• Personal Branding (remember it is a representation of yourself)
• Brand Association (Brand your business so it is congruent with your personal Branding)
• Brand Innovation (is it different and innovative)
• Brand Credibility (is it credible so it is perceived as positive your prospects)
• Branding is difficult to do
• Each time a client buys or invests in you, you have correctly Branded yourself
• Branding is a Creative Art
• Branding requires presentation, persuasive selling and negotiation
• When a person is Branded they create their own mark
• Analyzing your prospective clients motivation to buy is key to building your Brand
• Branding message control – Be sure that you control the message you are putting out.

Reasons people will buy from you.

1They have a problem you can solve for them

2They have a problem or need but are not sure if it can be solved

(Brand to convince them that you are the authority – not just an expert)