Insurance Agent Marketing – What Determines the Best States
You of course want to become a top insurance marketing proYour territory may consist of the entire nation or a region of statesWhether you realize it or not, each state has its own “personality”, making certain states easier for a marketing firm to recruit agentsWithout knowing the best states for insurance agent marketing, you will very well likely find your insurance recruiting campaign a failureKnowledge is goldenRecruiting 101 states: “Insurance RecruitingInsurance Agent Marketing fails when you try to turn losers into winners.”
You will be shown below how this beneficial information is formulated.
Secrets revealedListed for you is the insurance marketing information obtained to determine the ranking for insurance agent marketing in each stateInsurance agents were analyzed over and beyond normal boundaries in preparing this marketing reportAn immense insurance agent database was closely evaluated looking for trends, statistics, and figuresNext viewed were a state’s health and life insurance agents as to how many brokers they have.
This info is closely compared to the demand from insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers, independent marketing organizations, and state managing general agentsNext required factoring in a large amount of the most current economic, Also important is to consider the feedback results received from recruiting firms that mail insurance agents in that state.Look at the chart below, this shows just 30 of the areas used to analyze and rate the states as accurately as possible for insurance agent marketing rank.
A few other factors supporting the ratings are the number of large metropolitan areas in a state, the impact of career life insurance training agencies, the frequency of fraternal life insurance organizationsAdditional knowledge we consider is the impact of super captive multi-life agencies (AAA, S.F, Nationwide, Farm Bureau, Allstate, etc.) along with multi-line independent agencies in farming statesSome states are 5 years ahead of most for insurance marketingYet others are 5 years behind most for insurance agent marketing conditions.
30 Areas Evaluated before determining a state’s Insurance Agent Marketing Capability.
1The insurance marketing demand for that state
2Total State Population from census data
3Shifting Amount of Population Change
4Residents per Square Mile
5Life/health Agents per thousand residents
6Total State licensed life and health agents